Living la vida Athleta
27 April 2010
I’ve been a little obsessed with my Athleta catalog recently.
Like I dog-eared pages and bored my husband with everything in there that I think is remotely cute. Later that night, I found my catalog in the to-be-recycled catalog. I’m sure Ben put it in there out of self-preservation. No worries – I rescued it.
Everything Athleta sells is incredibly expensive because the descriptions include things like, “moisture-wicking fabric” and “rated UPF50+.” Are these things I actually need? Of course not. My daily work out is following my 2-year-old around outside, looking for worms.
And yet I look at these pictures of girls my age doing yoga on the beach in their “Chaturanga” yoga shorts or hitting the trails in their skorts, and I think, “You know, I don’t think any of my pants are ‘optimal for coverage, durability, and packability.’ I need these for my camelback adventures in the Sahara.”
In short, if I was a little looser with my credit card, I’d be a marketing department’s dream shopper.
Comments
I wouldn’t feel bad about that, Erica! I’ve never seen an actual Athleta store, and I’m guessing I only receive their catalogs because I’ve ordered on-line from both Gap and Old Navy. (Athleta’s a part of that company.)
Posted by Stephanie on 27 April 2010
How out of the loop am I that I have no idea what Athleta is…off to fire up the search engine and get a clue…
Posted by Erica Vetsch on 27 April 2010