Snuggies. Yes, Snuggies.
5 November 2009
There are probably more important issues in the world that I should discuss, but recently I can’t seem to get away from Snuggies.
You know, those silly blankets that have sleeves? I started seeing the infomercials last winter. The commercials were so serious, almost to the point where I was like, “Are they mocking themselves? Do they know how ridiculous this all looks?” While I bought into the old woman sitting on her couch reading in her Snuggie, I could not accept the group of guys at the football game in them.
I forgot all about Snuggies for a while, assumed they had died a quick death, and then my husband and I were in Bed, Bath, and Beyond a couple months ago and came across a display of like a hundred. Seriously, like a hundred Snuggies were all stacked up in the middle of the store.
Then I noticed CostCo carries them.
Then a friend of mine received one for a bridal shower. (I’m really hoping it was at least kind of a joke.)
Then I saw another infomercial this week. I no longer needed to ask if the Snuggie people were mocking themselves, because it was obvious they were. I mean, you don’t have middle-aged people “raising the roof” in a commercial if you aren’t poking a little fun at yourself.
Then this morning on the radio I heard you can get a Weezer Snuggie.
I have no idea what kind of crazy marketing plan the Snuggie people have, but it’s apparently working. Not only am I seeing them everywhere (not quite as much as I see Bella and Edward when I’m out shopping, but pretty close), I also frequently hear people talking/joking about Snuggies. As someone who’s still trying to figure out this whole marketing thing, I admit I’m way impressed.
While I won’t be ordering one anytime soon (nor do I want one bought for me, Weezer, Muse, or otherwise), when I’m reading on the couch at night, I have found myself thinking “It would be nice if I could put my arms under the blanket too…”
Happy Thursday everyone. Stay cozy.
Comments
Don’t knock it until you tried it. I thought the thing was crazy too, until my mother bought all her daughters one. We love them. Even the kids want one.
You’ll love a snuggie when you’re typing on the lap top. Try that one with a blanket.
P.S. I don’t get a payment for the mini commercial.
Posted by LaShaunda on 5 November 2009
This is so me. I laugh at the commercials, then find myself thinking, “You know, a blanket with sleeves WOULD be really handy right about now . . .” But I can’t give in! I can’t! LOL
Posted by Roseanna White on 5 November 2009